Making Money Online, Home Business, and Personal Movitation
Setting up a home business is a little like taking a flying leap off the tenth floor of a ten story building, crashing into the pavement below, and then getting up to repeat the process. Again and again and again. Until, hopefully, it comes out right. Just what is personal motivation where home business and making money is concerned? How motivated are you, and how do you know you are motivated? Let me ask you this–have you given up yet? If the answer is no, then you have motivation. If nothing else, you have motivation. People may not love you, you may be short on personal aphorisms, and you may even simply be an irritable fat bastard who gets on people’s nerves, but you’ve got motivation. You’ve got that and in the meantime, you can work on the rest.
As for making money, if we leave money making gimmicks aside and focus on predictable income, then we are talking about following through on some sort of a business plan. Anyone with the most basic concept of their business has a basic notion of marketing and the necessity of marketing whatever good or service you are selling. And if you’ve done the research and determined that your goods and services really are in demand by a particular niche, then you know that it is only a matter of putting your goods/services in front of the target niche to make money. Easy, right? Well, my point, here, is that this is a little like saying, that flying is easy. All you have to do is get a cape and then fly. So, you’ve got your products or services, and now all you have to do is market and then make money.
It is easy IF you already know how to do it. Just as in flying after you get the cape, there is a missing ingredient needed in order to make it happen. I think this is the spark of knowingness that occurs somewhere down the line after you have hurtled yourself off of the building top and crashed into the pavement the requisite number of times. Unfortunately, there is no formulaic set number of times you have to hit the pavement before the spark ignites.
Now, I know that many of the people taking the time to read this blog–you, perhaps–are absolutely new and may not immediately grasp the importance of conducting your money making endeavors, whether they be online or off–as a business. Keep in mind that behind every successful money making offer is business know-how. The offer is merely the tip of the iceberg. Beneath the tip is a significant amount of what might be termed "trade-craft" to make that offer successful. This is why personal motivation is so important, because once you try to reel your fantasies of luxurious cruises and pina coladas on remote, pristine white sand beaches into the here and now, you hit the wall of self-doubt and the inertia of dealing with the "real" world of objects, people, and finances. Lawyers, guns, and money, to borrow from Warren Zevon.
In my view, the purpose of personal business planning is to help you predict and soften your encounter with the so-called real world when you start taking action. Very generally, and I mean really, really generally speaking, business planning comprises the research needed to determine what your business is and its relative chance for success, financial analysis, and the methods, procedures and techniques needed to pull it off. If you are completely new, I can’t say strongly enough how important it is to take action. However, don’t take action blindly. You can take chances and even plan on losing a little money here and there in your research and development efforts. But generally speaking (again), the more money at stake, the more important it is that you know what you are buying, that you do your research and planning to determine if the expenditure will be productive.
I suspect that many of you are also coming to this blog and to Internet business by way of Internet Marketing. You have been reading sexy sales pages about courses and software designed to make you bundles of money right this instant. Don’t get lost in the forest by fixating on a few trees. No matter how good some of these products may be, none of them will do you or anyone else a bit of good without solid business planning behind them. One very successful Internet marketer who has written extensively and articulately about this is Michael Campell. I recommend two books that he used to sell and now gives away freely, Nothing but Net, and Clickin’ it Rich. Of the two, read Nothing but Net first. That is the one that lays out the importance of running your online activities as a business and outlines some of the fundamentals you need to have in place and what you need to do in order to get started. It is also tantalizing motivation.
Time for me to hit the sack. To your success!
