Describing Your Business

The idea behind your company or business description is provide a clear look at how all of the different elements of your business fit together.  Your company description should include:

• information about the nature of your business
• a list of the key factors that make you business a sucess

When you discuss the nature of your business, you will want to list what think are the marketplace needs that your business will be satisfying. Be sure to tell how you plan to meet these needs using your specific products and/or services.  Also be sure to identify the target people, groups, organizations whom you think have these needs.

Examples of success factors would include:

• superior ability to satisfy your customers’ needs
• efficient methods of delivering your product or service
• quality of personel
• location
• knowledge and skills
• insight into market

When you are writing your description, try to be as specific as possible.