Thursday, July 29, 2010: A Brand New Day

Essential Elements of a Good Business Plan

Even if you are starting your home Internet business as a single person that you are running from your bedroom, you still need a business plan.  I’d like to take a moment and suggest what I think are some of the essential elements of good business plan.  also keep in mind that a business plan may be a work in progress.  In fact, you may have started on the Internet trying to make money without ever thinking or having thought of yourself as a business.   You may have discovered that over time, bit by bit, you began thinking of your Internet activities in the context of a business.  Without realizing it, you started developing and may still be developing a business plan.  So a business plan can originate and take shape from practical day to day activities.  And it can change.

For the sake of argument, I’m going to move forward on the premise that every business plan should have the following basic elements:

  • Executive Summary
  • Market Analysis
  • Company Description
  • Organization & Management
  • Marketing & Sales Management
  • Service or Product Line
  • Funding Request
  • Financials

In later posts, I’ll talk more about these elements.  I’m not going to hang you out to dry, here.  Right now, I’m not sure if I want to on pages or blog posts, so I’m going to stop for a moment and give it some thought.

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