Your Internet Business–Strategic Planning
In the context of this blog, starting an Internet business belongs to same subject family as starting a small home business. However, starting a home Internet business is not necessarily the same thing as making money online. Of course, you and I start our home Internet business with every intention of not just making money online but making gobs of it.
What I mean is that you can make money online by running with a clever idea. However, to keep making money online you are going to have to turn your clever idea into a business, preferably a successful Internet business. Here is an example of what I mean. During the early days of the Adsense craze, the people who got in early made many thousands of dollars by whipping out thousands and thousands of pages of junk pages with Adsense ads. Believe it or not, this worked very well. Back in the late ’90s and until about 2004 or ‘05, you really could make scads of money by using page generator software to turn out and publish thousands of pages in a short amount of time.
However, once Google changed the way it indexes and publishes sites, the people relying on this single, clever idea went out of "business," as it were. Those who understood the use of Adsense in terms of the context of business were generally able to roll with the times and survive.
My point is stragic planning. The common mistake is to that think strategic planning is only for big businesses. However, it applies equally to small businesses. And when I talk about small business, I’m really thinking of the micro business. The single mom trying to make extra money or make a living on ebay. Or the college student trying to put him or herself through college selling through Craigslist or dropshipping products from a website. It doesn’t matter. You need some sort of strategi
Strategic planning means matching the strengths of your business to available opportunities. To do this effectively, you need to collect, screen, and analyze information about the business environment. You also need to have a clear understanding of your business - its strengths and weaknesses - and develop a clear mission, goals, and objectives. Acquiring this understanding often involves more work than expected. Yes, unfortunately, this may be the most daunting aspect of your business start-up.
Keep in mind that terms such "collect, screen, and analyze information about the business environment" may be intimidating, but the order of magnitude for you, as a micro business will not be on the same scale as for a larger business working with much greater capital.
I’ll be talking more about this and putting up video course material to help you with some of the basic ways people can earn money online and make a business of it. I know–I keep promising, but remember, I’m just a single person business, too, and I have to go step by step.
Ok, so my wife is calling and I have software debug tasks ahead of me . . .
